FIRST LOVE

Project: "First Love"

Duration: 1 min

Agency: DDB

Production house: Provill

Product: McDonald's

Advertiser: Golden Arches Development Corporation

Producer: Irene Chingcuangco

Director: Stephen Ngo

Colorist: Marilen Magsaysay

Editor: Louie Salvio

This is a commercial of McDonald's that is one of my favorite. It captures my attention because it is about love. McDo compare their product and service to a "first love". We all know that McDo is one of the kids favorite in terms of fast food chains. They showed in the advertisement that even though at the end of the day you will not be loyal to them, you will not forget them because they are your first love and they will continue giving those things that make you inlove to them at the first place. McDo is a really successful business because they are popular not just in the Philipines but also in other country. They make and advertisement that reall catch the audience through emotions. The story will be witty, humorous, or inspiring. It is a product advertisement that have purpose to remind. 

The technique used was transfer or emotional appeal. They catch the target audience by their emotions. The jingle or music was really good and easy to memorize and you can jive with the music. I am inspired with the commercial because it was not just about promoting the product but it has a  story behind it. McDonald's commercials are really heartwarming and you will enjoy it when you watch their advertisement. 

"Loyalty is a characteristic trait. Those who has it, gives it free of charge"  -Ellen J. Barrier