"Pag- ibig"

Title: Pag-ibig

Duration: 90 seconds

Agency: Publicis Manila

Prod. House: Pabrika

Product: Nestle Corporate

Client: Nestle Philippines Inc.

Producer: Jem Lim/Syd Alcala

Director: Stephen Ngo

Colorist: Marilen Magsaysay

Editor: Alex Villegas/Rjay/ Ray

Suite: Inferno

This commercial of Nestle really makes me realize how time flies really fast. It inspires me because it is not just showing what products are their company promoting. They relate how the life of a person goes to their 100 years. In the 100 years of Nestle they became a part of the life of people from their childhood until they become old. I like the ad because of the flow of the story. It is really heartwarming when you watch an ads like this. Nestle really made this commercial perfect for their 100 years. The ads shows how the child have a crush turns into a young man then became married have his own family and turns into an old man. Through his journey in life, Nestle products is with him all through out his growth. The message that Nestle wants to covey is that through their 100 years of growth they serve and make a big part in every people's life. 

The concept was good. How they choose to insert their product in the story is amazing. The music is perfect for the theme of the ad. It is a product advertisement. The purpose of the ad is to remind the audience about the Nestle products. The technique used was Transfer or emotional appeal. They successfully catch the emotion and attention of their audience by the ad. Most of the commercial nowadays used ads that are emotional and will catch the heart of their audience. The transition of the story are good. The management and staff really think about it and how they will execute the ad perfectly. 

They published the ad in TV and internet because this two media have a large audience that will surely watch and noticed the commercial. 

"Growth is the only evidence of life  -John Henry Newman"