Client: Comfoods Agency
Agency: Image Dimension
Date: 06.24.13
Duration: 30s
Product: Cafe Puro
Director: Nui Cortes
Production house: Invasion Films
Post producer: Anna Padilla
Offline director: Ike Veneracion
Colorist: Steph Aves
Online directors: GL Leonardo/ Paolo Socco
The advertisement of Cafe Puro shows the traits of Filipinos and what makes us unique from other country. It is not just an advertisement but also a reminder about the things that we forgot from the use of "po and opo" "ate and kuya, for being hospitable, and for being a natural. This commercials don't show anything but being natural for what you are. The coffee that were advertise is compared to be a Filipino. I like this commercial because it promotes nationalism and patriotism. Most of us forget the traits of being a Filipino this commercial serves as a reminder that we should always remember that we need to love our country. I am inspired because until now my parents teach me to be respectful, loving and be a good person. The commercial taught me to be that commercial is not just to advertise the product but also it can inspire others. I believe that commercials like this are the best way to catch the viewers because aside from promoting the product it also gives things or values that are memorable.
The techniques that used by the commercial is good because it attracts a lot of viewers by sharing some values of being a Filipino. The storyline also have an impact because it only shows the natural side of the person Lourd de Veyra. Lourd are known for adding wit in every words that he says but in the commercial he just shows the natural him. I can say that the idea was good because it attract me as a viewer. It gets attention because of the words that was understand by all Filipinos. It showcase that being a Filipino is being natural to yourself. The commercial catch the audience by heart that's why it hit and become viral.
The medium that was used is through television and internet. There will always be a big chance that a commercial will be noticed in social media because people internet is part of every people's lifestyle nowadays.
"All I know is that I am proud to be a Filipino -Nonito Donaire"
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