Coca-Cola "Signs of Happines

Client: Coke
Ad Agency: OgilvyOne Manila
Executive Creative Director: Mike Sicam
Associate Creative Director: Pocoy Calvento
Senior Writer: Dexter Canete
Managing Director: Isa Garcia
Senior Account Director: Wanda Pascua
Account Executive: Francis Pinon
Director: Paolo Villaluna
Production: Filmex

Every time that Coca- Cola release their advertisement it really captures the emotion of their viewers. They really attract customers through emotions. This advertisement is about women who build their businesses. Coca-Cola supports women who have business even though it is small because they build their business not just for their family but also for other people around them. Women are entrepreneurs that open happiness because in their business they not just offer their product or service but also they give everything that their customer needs and that is love, affection, care, and attention. As a woman, I like this advertisement because it shows that women are important in everyone's lives. They are not just a wife who cleans the house but they can do the things that man can do and they can give more than their job or work needs. This ad showcase the importance of every women. I really like how Coca- Cola point out what are the characteristics of being a women. It also shows that happiness is not only achieve by having money and luxurious things instead you can achieve happiness by small and simple things. 

Coca-Cola is a trademark in producing advertisement that showcase happiness and catches the emotion of viewers. They use Transfer or Emotional Appeal because they attract their customers by their desire to be happy. The story line is really good. In every advertisement of Coca-Cola you will see that they really think how the flow of their commercial persuade customers at the same time inspires them. The sounds are good and catchy. The branding are good. You will know that it is an ad of coca-Cola because most of the colors are red. It really inspires me and be proud to be a woman. 

"Be happy you deserve it!"    -Love Quotes