Be filled with wonder, be touched by peace

"Make Love not War" an advertisement of Axe. It hits me because at first it shows the soldiers, police and other people hold their firearms but afterwards set aside their weapons for women that they love. It only shows that every man's weakness is definitely a woman that they love. Soldiers are known for holding and assembling weapons for wars but in the ad of Axe, soldiers use their weapons to show their love and not to fight with other people. I like this commercial because it has a twist. Instead of using priest or religious groups to promote peace they use soldiers that are known for being the one who fight for war always. I was inspired by the commercial because it literally promote love, peace and harmony.  I am touched at the same time proud for all the soldiers out there. They need our respect, love and prayers. Axe also shows that we should give importance to every hardships that soldiers  did for us and our country. I salute every soldiers in the world for sacrificing their own life to protect someone's life. Axe's commercial open up my mind to be aware in the importance of everything around me. 

I was not wondering why this commercial become viral because the technique that used by Axe is really good. They get the attention of people by using soldiers because Axe is a deodorant for men and instead of showing how soldiers fight in war they showed how soldiers loved and be loved.  It is a great commercial that will surely retain in our mind. It does not just about promoting the product but also showing advocacy and that is "Have Peace". Axe company have good storyline and idea on producing this commercial. The sounds, effects, and flow of the commercial are good and well though out by different minds of great staffs. 

The medium that was used by Axe is communication media and it is a good idea because social media nowadays are part of everyday living of people. It has a great effect and impact on people. Everyone are aware in social media and most of us have accounts in social media. It is easily to promote and advertise through media because it will be viral if you catch the heart of viewers. 

"Build bridges, not walls. Make love, not war. Spread positivity, not hate. Live life, be happy" -Cherlynn Shakespeare/ DearLove_